Client: Shakti Exports Pvt. Ltd.
Location: Andhra Pradesh, India
Type: Bulk agri-food exporter
Industry Term: Exporter
Use Case: Access more serious buyers and reduce time spent on quoting and closing deals
Background
Shakti Exports is a family-run export business specializing in non-basmati rice, chickpeas, and whole spices. They ship 5–7 containers/month to the Gulf and parts of East Africa. Historically, they relied on agents and inbound WhatsApp inquiries to get leads. Most didn’t convert or turned into price wars. The team lacked bandwidth to chase deals, and their sales cycles were slow and unpredictable.
Challenges Before Nowexo
- Low-quality leads: Most inquiries were vague, one-off, or never followed up
- Wasted time quoting: Hours spent on back-and-forth with buyers who didn’t confirm
- Payment uncertainty: New buyers were risky; trust took weeks to build
- No structured RFQs: Buyers gave unclear specs or incomplete shipping terms
- Lack of performance tracking: No visibility on repeat buyer potential
What We Did with Nowexo
- Onboarded Verified Product Offers: Digitized their rice and spice catalog with specs, formats, and documentation previews
- Matched to Pre-Screened Buyers: Received 3 RFQs from verified buyers in Kenya, UAE, and Ghana
- Structured Quote Workflow: Used Nowexo’s quote submission system with set deadlines and document templates
- Buyer Trust Layer: Milestone-based payments and buyer pre-vetting reduced negotiation friction
- Performance Analytics: Gave Shakti insights into quote conversions, buyer behavior, and future demand
Results
- Closed 2 new buyers within 3 weeks of joining Nowexo
- Reduced sales cycle time by 50% — from 10–14 days to 5–7 days
- Improved pricing confidence by benchmarking offers across buyers
- Avoided 3 dead-end leads by pre-filtering unserious buyers
- Shifted 40% of outbound sales efforts to Nowexo’s buyer pipeline
Client Quote
"With Nowexo, we only speak to real buyers. No spam, no chasing. Just qualified demand and better deals."
— Director, Shakti Exports Pvt. Ltd.